Tag: customised coffee bags

Branding your coffee business

Posted on by Sara Walker

_DSC2017Whatever your feelings about the corporate might of coffee businesses such as the UK’s Costa Coffee and the USA’s Starbucks, their branding is a success. The green and white logo of Starbucks is instantly recognisable, and the chain now has nearly 17,000 locations. Costa may be a long way behind, with only around 1,700 locations, but its circular red and white logo featuring a trio of coffee beans is familiar across the UK. Costa may have started out in 1971 as a business supplying wholesale coffee to the catering industry, but it’s now best known for its retail sales, and has been branded accordingly.

By making sure that their logo appears on a wide range of merchandise and equipment, these companies are making a thorough job of building brand awareness. Starbucks’ logo appears on everything from mugs and coasters to staff uniforms and aprons, and Costa isn’t far behind. Both chains also have their own branded coffee, both for use in the shops and for retail.

If you have your own coffee business, then there’s more to it than just serving great coffee. While we’re not suggesting that you go as logo-crazy as the big chains, having your own branded bags of coffee beans makes good commercial sense. Branded bags are a particularly good idea if you sell retail coffee, as they often remain on a customer’s shelf in clear view as a reminder of your brand.

Here at the Wholesale Coffee Company, we sell a wide range of coffee beans and package them in different sizes. Our 1kg bags are great for use in your business, serving coffee to customers. Our smaller 500g and 250g sizes are perfect for retail. We’d love to discuss your requirements with you – just get in touch via our website, and find out how having your own branded coffee bags could work for your business.

Customised coffee packs as corporate merchandise

Posted on by Sara Walker

customised-coffee-bag-strong-blendIf you attend a lot of trade exhibitions, conferences or business meetings, you’ll already be familiar with the concept of corporate merchandise, gifts branded with logos and company details. Carrier bags, pens and mugs are the top favourites, as they’re inexpensive to produce and can be used everyday, theoretically keeping the brand at the front of the potential customer’s mind. These items, though, are often seen as disposable and thus don’t have a high value for the customer. Offer something that’s really seen as worth having, such as a bag of top quality coffee printed with your company logo or advertising slogan, and your customer is far more likely to remember you. An unusual gift such as this will also make you stand out from the crowd.

You don’t have to be a coffee company, café or even in the catering business to reap the benefit of offering gift bags of coffee, either – coffee beans are a universally acceptable gift, and can be used to advertise almost anything from a new business service to a cutting edge product.

At the Wholesale Coffee Company, we supply a great range of coffee beans, packed in customised bags printed with your own logo. The 250g bags are perfect for handing out as corporate gifts, and we also supply 500g and 1kg sizes, filled with top quality beans in strong, mellow, decaff or luxury blends.

Next time you have a trade stand at a business fair, why not have some 250g bags printed up with your company details , ready to hand out to interested customers – you can be sure that’s one corporate gift they’ll be taking home with them.

For more information about our customised bags service, and to see our range of beans, please visit our Customised Coffee Bags page under the Coffee Beans section.