US sweet company launches caffeinated gummy bears

Every time we think we’ve heard it all, we’re given a reminder that we haven’t yet. In California (where else?) a sweet company called Sugarfina have teamed up with a coffee chain called Alfred to produce the caffeinated gummy bears. For those of you not familiar with the gummy bear, it’s a small teddy bear shaped sweet made from gelatine and sugar and normally flavoured with fruit. The new caffeinated versions are even available in different flavours – bourbon cold brew, iced vanilla latte and cold brew. And yes, the bourbon flavour does apparently contain real whiskey.

Each 100g serving of the sweets contains the same amount of caffeine as a cup of espresso.

According to the coffee shop, they pride themselves on ‘staying ahead of trends’ – and we think they certainly have! The sweets took two years to develop and have been made with real coffee. They retail at around £5.70 for 100g – a lot more than most espressos.

Alfred has collaborated on all sorts of coffee-themed collections in the past, with their partnership with Sugarfina being the latest partnership.

We’re not entirely sure who these sweets are aimed at – although obviously not children! We guess they’re more portable and practical than a cup of hot drink can sometimes be – after all, you couldn’t stick a cup of coffee in your pocket or handbag – and they mean you can get an instant caffeine fix wherever you are. On the downside, though, they contain a lot more than just coffee, including sugar, so aren’t a like-for-like substitute. The sweets are nicely packaged in a miniature coffee cup or a paperbag, and are already proving popular on social media. We think, though, that we’ll stick to the real deal and drink actual coffee!

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