Pepsi’s new coffee cola drink due to hit the shelves in 2020

Honestly, we can’t work out if we’re excited or horrified by this one. US soft drinks giant Pepsi has announced that April 2020 will see the launch of its new drink flavour, Pepsi Café. The drink is a mixture of cola and roasted Arabica coffee (OK, we’ve decided on our reaction now, and it’s horror). While energy drinks containing added caffeine for a lift are common, this drink will contain actual coffee. Cola drinks used to be made with extracts of the kola nut, native to the tropical rainforests of Africa. When the recipe changed and flavours were created artificially instead, manufacturers began adding caffeine to their drinks. Now, the new Pepsi Café will contain double the caffeine of pure cola.

Pepsi isn’t the first company to try out the idea of coffee and cola together. Back in 2006, Coca Cola launched Coca-Cola BlāK, its own mixture of coffee and cola. It was first launched in France, then rolled out to the US. Customer reaction was ‘mixed’ to put it politely, and the drink was taken off the market again in 2008. It’s not even the first time round for Pepsi itself – between 1996 and 1997 it sold ‘Pepsi Kona’, a coffee-flavoured soda which was only available in Philadelphia.

The new coffee hybrid is due to launch next year – but only in the US. It will come in either Original or Vanilla flavours, and Pepsi say the drink will deliver an ‘unexpected, delicious caffeine kick’. Pepsi claim that the time is right to re-enter the soft drink/coffee market, as the popularity of ready-to-drink iced coffee sold in cans by companies such as Starbucks has opened up a new market opportunity.

Honestly, what are they doing to coffee? If you fancy an iced coffee, why not just make an iced coffee – containing pure, natural delicious ingredients with no additives or extra flavouring. Here at the Wholesale Coffee Company, we’re proud to supply some of the best coffee in the UK for your catering business, office or café. To find out more, visit our website at www.wholesalecoffeecompany.co.uk .

The new coffee trend: adding butter

wcc article 3Most of us enjoy adding a little something to our coffee, but we normally draw the line at milk and sugar. Perhaps, for a special occasion, you might toy with a little brandy, chocolate or flavouring, but that’s not what we drink everyday.

Now, US technology millionaire Dave Asprey wants to change all that. Apparently, the best thing you can add to coffee still comes out of a cow – but it’s butter, not milk.

Already popular in the US, the craze is starting to catch on over here amid claims it can aid weight loss. On the ace of it, that doesn’t seem likely – the brew contains, in addition to filter coffee, a whopping four tablespoons of fat. This consists of two spoons of unsalted butter, and two further spoons of coconut oil, all of which replaces the more usual splash of semi-skimmed.  The resulting drink is known as a ‘bulletproof coffee’ – sounds lovely!

The drink contains around 500 calories, instead of the normal 20 or so for coffee with semi skimmed milk. It must also taste pretty oily. Its inventor, though, sings its praises, claiming it was inspired by the Tibetan habit of adding yak butter to tea. He credits the buttery brew with helping him slim down from 21 stone to a healthier weight.

Th odd trend has now made it to the UK, and you can buy it in several London cafes, who claim it’s becoming more popular. The scientists, however, are sceptical. Dr Sally Norton, a leading weight-loss consultant and NHS surgeon, says there is no scientific basis that would support the use of this coffee for weight loss.

Inventor Dave Asprey has plans to open the first ‘bulletproof’ cafe in the US shortly, but we think the UK may be a bit further behind!

Here at the Wholesale Coffee Company, you can’t buy a coffee-with-added-butter – but you can buy a range of top quality coffee beans, all at great wholesale prices. For more information, please visit our coffee beans page.